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Make your QR codes clickable
THE BLOG

Make your QR codes clickable

By: Nick Harrison
December 7th, 2011

qrcodeAs you are probably well aware, QR codes are everywhere from clothing to sides of vehicles. They are also visible quite frequently on websites and emails. What is the problem with that? Often times, people are viewing your website or email using the very tool they use to scan the code in the first place, their smart phone. Studies show that soon more people will be accessing the internet via their smart phones than their own PCs.

That is a problem that can hurt the number of people accessing your content significantly when using a QR code to market. How can we solve this?<!–more–> Simple; make the QR code clickable. A QR code, or Quick Response Code, is simply an image. All images both in emails or websites can be turned into links.

Example: Your regular QR code HTML coding probably looks something like this &lt;img src=”http://yourwebsite.com/images/yourQRcode.jpg”&gt;

To place in a link, all you have to do is place it in a link tag.

Example:a href=”http://yourwebsite.com/qr”&gt; &lt;img src=”http://somewebsite.com/images/yourQRcode.jpg”&gt; &lt;/a&gt;

Super simple, and it allows me and everyone else viewing the QR code on our scanning devices to see your content by clicking on it.

If you are wondering how to create a QR code in the first place, just go to <a href=”http://www.qrstuff.com” target=”_blank”>QRstuff.com</a>, specify where you want it to go or what you want it to do, click a button and there you go. Piece of cake!

nharrison@dashal.com'
Article written by Nick Harrison
Nick Harrison is a creative director for the Chicago-based digital agency Dashal, a company with clients ranging from best-selling authors to major consumer brands. Nick first started in the digital industry in 1999 as a web developer, and managing online advertising campaigns in the financial industry. Using that background, Nick later began working with companies on their social media and branding strategies.
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