By Nick Harrison | December 15th, 2010 | No Comments

There is a common misconception that a PR firm sells your product or service and the response to that is, “Not really.” Do not blame your PR firm if you cannot sell your product or service.

I have stated repeatedly that your focus should be on your conversion ratios. It doesn’t matter if you have the best PR firm in the business, their job is to bring people to you, not convert them into sales. How do you convert the customers that your PR firm worked their butt off bringing to you? Continue Reading »

By Nick Harrison | November 10th, 2010 | 1 Comment

Burger King’s public relations & marketing firm are nothing short of brilliant. Is their latest ad in low taste? Definitely! Did their objective work? Absolutely! This is the out-of-the-box thinking that separates the major players from the nobodies.

Any company can get a certain amount of publicity if they have money for ad space and their PR firm has a big enough rolodex. If you are creative enough with your approach, not only will exposure cost significantly less, you will have reporters and consumers doing the publicity for you.

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