There are now about a bazillion books on Twitter and Facebook, and there are hundreds of social media conferences and untold numbers of social media “experts.” Some actually have a clue about what they are doing, but most are nothing short of redundant. In fact, I am fairly certain that I have un-followed more so-called social media “experts” than anyone else. The truth is there is only so much you can learn in a book. If you want to do it right, just follow Gini Dietrich, @ginidietrich.

As a creative director for Dashal.com (@dashalgroup) I make it my business to always be up to date on the latest social media techniques. Clients pay Dashal to create and execute their social media campaigns. Although I would put Gini Dietrich in the list of competitors, she is a prime example of how to effectively communicate with social media. It is nice to see someone else who “gets” it.
Gini Dietrich is the CEO of Arment Dietrich, an award winning PR firm located in Chicago, Illinois and has recently branched out into teaching corporate social media and online brand management and communication strategies. Gini is also the author/creator of http://www.spinsucks.com a blog against destructive spin (a must read).
What separates Gini Dietrich from about a million other PR firms and social media “experts”? For one, she is a born educator. I am always learning from her. When Gini recommends a link, I open it because I know it is something worth reading. She is also very supportive. Gini is no stranger to re-tweeting and using her follower base to help promote a friend or something she believes in.
One thing that Gini Dietrich does better than much, is she is engaging. She wants to know what you think and why you think it. Most bloggers (me included) will post an article and just read the comments. Not Gini; she views those comments as a conversation and puts herself right in the middle to start a conversation. She is a born communicator. There is a reason why every post she writes on Facebook is inundated with comments. There is a reason why http://www.spinsucks.com  has comments on every post and very lengthy ones at that. Gini uses social media to communicate, not to give a million quotes and pitch a million products. She actually does what all of those books and conferences preach. She engages people and learns from them as well as teaches them.
Don’t take my word for it. Follow Gini Dietrich on Twitter (@ginidietrich), and see for yourself. You will learn more than reading 10 books on Twitter and Facebook. Make sure to take notes.

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