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Web PR The Silent Ninjas of Public Relations
 Web PR is the Gorilla Warfare approach to public relations that few public relations agencies employ, but that is growing every day. It is not exactly a widely known specialty and is mostly contracted out to firms like Dashal.
Nothing can spread buzz or information faster than the internet. If a story is posted on a popular internet site, it is then blogged and spread over social media faster than it took me to get my morning coffee. Oops, forgot to stir it, I will be right back. Okay, so a good firm that specializes in Web PR can spread much press and buzz about a story rather quickly and is an extremely valuable tool in traditional public relations. If the product or service or person you are trying to publicize is generating buzz online, that reporter you are pitching will look at your press release a little differently than if there was no presence. Their business is to sell newspapers and advertising or at least that’s their editors’s job.
Just like traditional Public Relations, Web PR is for good times and especially for bad! Although Web PR is a fantastic tool for creating buzz, it is even more essential for combating negative press and feedback. This is the reason why it is most often contracted out to a specialist firm. Now we get into the Gorilla Warfare aspect of it. The top secret, don’t tell message will self-destruct in five seconds pat. When negative press hits the wire, depending on what it is, the traditional Public Relations firm goes into crises mode. The partner will dash out of the office to conduct an emergency meeting and the little PR peeps will hit the phones frantically trying to kill the story or work to issue a corrective statement. This is where the Web PR team helps to soften the blow. There are a few main techniques that are employed.
To summarize, the job of Web PR people’s job in the combating of negative press is to cast a shadow of doubt.
1. The normal strategy in casting a shadow of doubt is to create an article doing just that and blast it over the internet. If done right, it should be on major search engines in as little as an hour. How do you do that? You can either hire Dashal or read the book Web PR if we ever write one :o).
2. Most online publications and blogs have comment sections which is very useful. Even if there are ten comments that side with the negative press, one or two anonymous comments can cast that essential shadow of doubt. Obviously the more comments on the story, the more counter comments that are needed.
3. Full-on Social Media assault. You will be amazed at the amount of buzz you and your Twitter family can generate within a matter of minutes. People love gossip and if you make the story interesting enough, it will be blasted everywhere while you go get your second cup of coffee. Be right back!!!
Now I have the bring out the fresh taste of Folgers in your cup song stuck in my head. Will have to combat that noise with the new Black Eyed Peas album. Ah, much better.
In short, traditional public relation firms are vital for enhancing your brand, creating buzz, and protecting their client’s image and brand from negativity. However in today’s world, traditional public relations firms are using Web PR firms like Dashal to greatly enhance their power over their clients publicity.
Somebody has to do the dirty work~
This is the reason why it is most often contracted out to a specialist firm. Now we get into the Gorilla Warfare aspect of it. The top secret, don’t tell message will self-destruct in five seconds pat.
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Thanks
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Posted by Colleen Wright on March 18, 2010 at 12:47 PM
WebPR allows PR to reach its fullest expression because the potential for getting your brand out there is limitless. Quirk offers a WebPR service in the form of online press releases and article syndication to drive traffic to your site. Internet Marketing Services
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