It is still shocking to me how many companies still don’t get it. Your website is everything, it is your product, it is your service, it is who you are. Even if you meet a client in person they will go to your website you can count on it. Not only should your website be professional, it shouldn’t look like every other website. Do you know how many blogs have the same boring word press theme? How is that going to separate them from the rest? Designing a website isn’t about knowing HTML/CSS and it certainly isn’t about who is the cheapest. Your specialty is your business or blog; it doesn’t mean your specialty is Internet branding.

You pay tens of thousands for advertising yet you spend a grand on your website? Success is 100% dependent upon your conversion ratio. How many customers/clients you convert, it is as simple as that. Your website should be your main focus. It doesn’t matter how many people know about you if they aren’t buying!!! Does it make sense to spend $20,000 on advertising, $1,000 on a website and achieve a 1% conversion ratio or does it make sense to spend $5,000 on a website, $15,000 on advertising and achieve a 5% conversion ratio? The higher closing ratio will follow you just like the lower ratio for future ad buys.

When hiring a design firm, remember it isn’t just about how pretty they can make it look, it is about UI (user interface), it is about SEO and it is about your conversion ratios. Why do successful companies hire top advertising companies? It is because their advertising companies have the experience to know what will work or will not. They know what makes a consumer buy. Your website is your ultimate testimonial and client base. It builds trust. If a company has a bad website I simply won’t do business with them. Why? Because if they can’t even have their own website designed properly how on earth am I going to trust their product or service?  In order to be successful one must look successful. Do you think your going to get that conversion because of a testimonial and an existing client base? Sure it helps, but your competition has the same. Your Internet presence is what will separate you. Remember 100% of clients will look at your site.

Make the initial investment and hire a firm that knows what they are doing and has experience in advertising. It WILL increase your ROI significantly and it will be worth it 100% of the time in the long and short run. 

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