Peeps and Company

This project was to design and create an e-commerce version of Peeps and Company’s physical store, which is located in Washington DC.

It was fun and challenging since Peeps and Company is a new brand that houses Just Born’s iconic candies: Hot Tamales, Peeps, Peanut Chews and Mike and Ike.

We created an e-commerce site that was brand sectional. This gave each iconic candy their brand’s representation while intertwining with Peeps and Company’s brand architecture.

Social was a focal point, allowing site visitors to use Facebook commenting to share their point of view and experience with their friends. We also created and ran the Twitter, Facebook and YouTube accounts to create a brand voice and interact with the fans of Just Born.

Due to the traffic and volume of orders, we integrated the website with their POS (point of sale) and fulfillment system making it a completely automatic integration process.