The Random Acts of Sweetness Tour
The Peeps and Company’s Random Acts of Sweetness Tour was created as a way to give back to the fans of Just Born’s candy and kick off spring. Our team took to the road with the Peeps and Company’s Peepsmobile, a bright yellow Volkswagen Bug with a gigantic Peep on top. Thousands of pounds of candy were given out on the 2K mile road trip across the Midwest and East Coast. While combining the tour with our current social media campaign for Peeps and Company, not only were large crowds formed via social media, but the tour was able to stop at the homes of people that we correspond with daily on Twitter.
Dashal designed and developed Sweetnesstour.com, a website/blog that documented the Peeps and Company Random Acts of Sweetness Tour.
Along with the daily journal, the site also features a map that tracks where the Peepsmobile was and where it is headed. It also allows people to suggest future stops for the Peepsmobile.