Do You Have Access To Your Website And Artwork?
Having been a web developer and designer over the last decade and change, you can say that I’ve seen a thing or two, like State Farm. More often than not, I am working with existing companies versus brand new...
Keyword Cannibalization: Targeting the Same Keywords
Keyword cannibalization is using the same focus/main keyword on multiple pages. The reason why someone may intentionally do this, is because they might be under the impression that the more content focused on the same keyword, the greater the...
STOP WRITING: Create an content strategy plan for SEO first
The point of having a website for most of you is to receive traffic and sell the user on an action. It could be to subscribe, to purchase a product or service, to provide information on a subject and/or...
10 Common SEO Mistakes Bloggers Make On Their Blog
One of the best reasons for having a blog (and sometimes the only reason) is for SEO traffic. I always say that organic SEO is the gift that keeps on giving. Some websites receive tens of thousands to even...
Combining long and short tail for your SEO keyword strategy
There has been a debate since the beginning of search engines and SEO on whether you should adopt a long tail or short tail keyword strategy. Both have their positives and negatives. What I like to do is combine...
Google Analytics: Exclude Your Internal Traffic
Google Analytics is a set of web-based analytical tools used by most website owners to help them understand things like where their users are coming from, how they are interacting with the site, and more. This data roadmap can...
How-To: Categories Vs. Tags
Categories and tags are pre-set taxonomies that are great tools for organizing your blog content when used properly. The more organized and accessible your content is, the better UX (user experience) and SEO. Note the phrase “when used properly,”...
What To Ask Your Web Developer / Designer
I always tell people that finding a good web developer is like finding a good mechanic. Like with mechanics, you can get ripped off, and/or the work might not be up to par causing your website to need to...
Project Management: Speeding up the Website Design and Development Process
Having a website designed and developed can take a week or it can take forever. The truth is, website projects don’t have to take nearly as long on average if both the agency (or person) and the client are...
Website Security: Making Your WordPress Site More Secure
Website security is not something to take lightly. Having your WordPress site hacked can be devastating and end up costing you and your company a lot of time and money to fix. Hackers are getting smarter and smarter at...
Website Launch Checklist
Now that the design and development is finished on a new website, it’s time to launch the MOFO. Launching a website can be a very stressful experience, especially if it is an existing site that gets traffic. Losing traffic...
Updating Your Old Website Content
Once website content is written, we as bloggers, writers, site-owners often forget about it and move on. We tend to focus on writing new content and for a lot of us, updating our old website content isn’t something we...
Google Analytics: Bounce vs Exit Rate
People often confuse the bounce rate and exit rate in Google Analytics. While they both deal with website users navigating or not throughout a website, they are different metrics and knowing that is important. What is a bounce rate?...
Readability: Making Your Website Content Easy To Read
The readability of your content affects how people who visit your website interact with it. Making your content readable is achieved in a variety of ways which we will cover. It could affect things like: Before we dive into...
Making Your Website Load Fast AF
How quickly your web page loads can be vital to the success of your website. We are past the days of those awful 14.4K modems. It’s hard to even mentally go back to that time; that time where you...
SEO: Page Titles, tags and How to Write Them
The page title is an important factor in driving SEO (search engine optimization) traffic to a website page. There are two main reasons for this. 1. On-page ranking factor: Search engines like Google use hundreds of factors with various...